01
A new chapter begins
Welcome to
the Pink Era
Six girls. One unforgettable world. Step into stories, style, friendship, and big dreams—all with a little extra sparkle.
Welcome to our world
About Sugar Phase
Sugar Phase is a fashion, beauty, and accessories brand for girls who love pink, a little sparkle, and expressing their own style. From signature handbags to lip gloss and sweet accessories, our world brings together playful details, hearts, and a love for all things pink.
Our purpose is to encourage girls to feel confident, dream big, be kind, and celebrate what makes them unique. We believe friendship, creativity, and supporting one another belong in every girl's journey.
The Sugar Phase Girls bring that spirit to life through animated adventures on Sugar Phase Stories. Our planned Sugar Phase Girls Club carries it into the community through friendship, learning, creative experiences, and giving back. Together, the products, stories, and club are all part of the Sugar Phase world.
Be bold. Be kind. Be you. Stay Sweet!
The iconic six
Meet the Girls
Different personalities. One sweet sisterhood.
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Nevaeh
The Visionary · 14
03
Casey
The Sweetheart · 14
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Jada-Skye
The Trendsetter · 13
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Kayla
The Creative · 18
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Layla
The Fearless · 18Sugar Phase Stories
Big dreams come in short stories.
Follow the girls through funny surprises, fashion moments, friendship tests, and the adventures behind the brand.
Watch on YouTube ↗▶
THE PINK ERAADVENTURES
SP
CLUB
CLUB
More than a club
Learn. Serve.
Glow together.
The Sugar Phase Girls Club brings girls together for creative experiences, community service, brunches, friendship, and real-world learning.
Join the Interest ListMade for your phase
Preview the Collection
A first look at what’s coming. Products are not yet available for purchase.
Signature Handbag
Carry the Pink Era
Coming Soon
Gloss & Beauty
Shine a little brighter
Coming Soon
Sweet Accessories
Details that sparkle
Coming Soon
Coming Soon · Stay Sweet!
Be bold. Be kind. Be you.